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CORPORATE RESPONSIBILITY REPORT 2011
(1) Attributable to the Parent’s shareholders.
(2) Relates to assistance received for film co-production activities.
(3) Adver tising Efficiency Ratio prepared by ‘’INFOADEX’’ for all Group channels.
(4) Only adver tisers with investment have in all Mediaset España channels have been taken into account.
(5) Relates to web access of Telecinco, Cuatro, Divinity and Mitele.
(6) Source: Oficina de la Justificación de la Difusión (OJD).
(7) Average number of web users a day:
TELECINCO CUATRO DIVINITY
MITELE
AVERAGE USER /DAY
659,224
135,873
62,471
195,450
(8) Includes programming hours on all Mediaset España channels.
(9) As from the approval of the Sustainable Economy Law in 2011, all NGO adver tising which was previously considered as
adver tising can no longer be regarded as such.
(10) Relates to employees with performance assessment of Mediaset España, Publiespaña and Publimedia.
SOCIAL DIMENSION
2011
Broadcasting hours
(8)
52,668
Programmes with a social content (broadcast numbers)
2,190
Assignment of advertising slots supporting social causes (euro)
(9)
5,505,485
Employee numbers (average for the year)
1,390
Investment in training (euro)
381,296
Hours of training per employee
17.58
Training actions in skills
16
Transversal training actions
22
Employees with performance assessment
(10)
25.47%
ENVIRONMENTAL DIMENSION
2011
Paper consumption (kg)
14,266
Printer toner and cartridge consumption (units)
409
Battery consumption (kg)
2,884
Waste generated (kg)
117,185
Water consumption (m
3
)
24,669
Electricity consumption (kWh)
63,599
Diesel consumption (litres)
72
Propane gas consumption (GJ)
642
Natural gas consumption (GJ)
1,124
Greenhouse gas emissions (Tn)
9,334.35