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CORPORATE RESPONSIBILITY REPORT 2011
MEDIASETESPAÑAONTHE INTERNET
The Mediaset Group is the Spanish audio-visual group with
the largest Internet following.The various group web pages
(Telecinco.es, Cuatro.com, Divinity.es, Boing.es,Telecinco.es/
factoriadeficcion, Energytv.es,Telecinco.es/lasiete,Telemanía.
es and Mitele.es, the new Mediaset España videos portal)
offer contents and opportunities for participation which
have captured the imagination of Internet users.
Programas Naturalistas
This focuses on people who dedicate their lives to
nature and wild animals, showing the situations of tension,
excitement, and adventure which they endure. It offers
previously unseen footage of large animals in danger of
extinction.
mitele V.O.
This platform offers foreign series and car toons in their
original languages. It is also the first television web site to
offer adult fiction productions in this form.
España sin ir más lejos
This site seeks to promote tourism in Spain by providing a
series of on-line travel guides based on recommendations
received from Internet users.The best locations in all the
various Spanish provinces are shown.
Estamos contigo pepino
The Telecinco web site paid homage to the cucumber
during the cucumber crisis, inviting people to upload
fun and original cucumber-themed photographs, and
providing cucumber recipes and tips received from many
of the channel’s best known personalities.
The channel’s digital news section has suppor ted various
initiatives of a social nature, including:
• The 5th BBVA charity race, the purpose of which was
to raise funds for UNHCR in the Horn of Africa.
• Collaboration with the “Un juguete, una ilusión” (“One
toy, one happy child”) campaign.
• Publicising of the awareness-raising work carried out
by theWWF and the Ministry of Environmental Affairs
and for the Rural and Marine Environment (Spanish
acronym MARM). This focused on the way in which
the responsible management of forests and trading of
forestry products helps promote sustainable human
development in Central African countries.