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OUR CHANNELS
“Banco de recuerdos”
There was also collaboration with the “Banco de
recuerdos” (“Memory bank”) campaign launched by the
Fundación Reina Sofia to raise awareness of the fight
against Alzheimer’s disease. This collaboration involved the
broadcasting of promos and the publicizing of the web page
hich was used to store all
the memories donated by ordinary people, celebrities and
sufferers still at the early stage of the disease, the aim being
to raise awareness of the importance of investment in the
scientific research necessary in order to make progress in
the fight against Alzheimer’s disease and related neuro-
degenerative disorders.
Cruz Roja and Lorca
The Mediaset Group placed at the disposal of the Cruz
Roja Española its full communication potential, through
group platforms, channels and web pages, to publicise
information on the channels made available by Cruz Roja
to help the victims of the Lorca earthquake.