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CORPORATE RESPONSIBILITY REPORT 2011
are dumped in Madrid each day, while every day there
are people who are unable to satisfy their basic nutritional
needs.The special traffic programme “¡Frena!” highlighted
the way in which drivers risk their own lives and the lives
of others as a result of simple carelessness, recklessness
or imprudence or because their attention is distracted.
The “Desahucios” program repor ted on the fact that 180
families a day are evicted and left homeless as a result.
Callejeros Viajeros
The cameras of Callejeros Viajeros go all over the world,
crossing borders and showing the many different facets of
par ticular destinations and the reality and people behind
them. The programme offers a complete, first-hand, and
often surprising vision of the life and inhabitants of towns
and cities, covering all five continents.
Conexión Samanta
The Conexión Samanta programme delves deep into
the private lives of the persons featured in its repor ts, to
provide a unique vision of each one. SamantaVillar makes
contact with both known personalities and people who
are not famous, taking a look at their private lives during
the days leading up to an impor tant moment in their lives.
She por trays those facets of her subjects’ lives of which
little is known and which are not normally accessible by
the general public, to provide a full and unique por trayal
of each one.
The diary of…
This is an investigative programme focusing on situations
of social injustice, presented by Mercedes Milá. Her
objective is twofold: to highlight such situations, and to act
as an intermediary with the relevant authorities so that
solutions can be found.
Clandestine business activities, swindles, scams, exploitative
working conditions,and even human trafficking are some of
the situations of extreme social injustice and helplessness
which “Diario de…” repor ts on. The situations on which
the programme has focused in 2011 have included the
following:
• 25 mentally disabled persons are able to subsist thanks
to the help of Grupo Alegría, led by Charo Zarzuela in
Valladolid. The fear, however, is that the premises will
be closed down for failure to meet the requirements
of legislation on architectural barriers and accessibility,
and that the persons who are looked after there will
be left uncared for.
• In the town of Dos Hermanas, Seville, the NGO
“Pueblos en Marcha” is about to be evicted from an
industrial premises where dozens of volunteers go to
help recondition everything they receive from hospi-