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CORPORATE RESPONSIBILITY REPORT 2011
• I LIVE IN A PSYCHIATRIC HOSPITAL. 24 hours spent
in the company of psychiatric patients to discover the
world in which they live.
• ABORTION: CONFLICTING RIGHTS. On the one
hand are those who defend the right to life. On the
other, are those who work in abor tion clinics. The
aggressive treatment which, in cer tain cases, is received
by patients is exposed.
• PASQUAL MARAGALLANDALZHEIMER’S DISEASE.
A first-hand account of the way in which Maragall
has suffered with this disease, of the collaboration he
provided in search of a cure, and of the impact on his
wife Diana.
• A CAMPAIGNVIEWED FROMTHE INSIDE.The focus
here is on Greenpeace and one of its most publicized
protests, El Algarróbico.We discover how it organizes
and manages a campaign which will be widely repor ted.
• UNNAMED TOMBS. Practically every day in Spain
there are charity burials for the poor.These are solitary
affairs at which no tears are shed.Yet the story of these
people’s lives is often very moving.
• CONFRONTING THE OCEAN. People who fish
for “percebes” (edible goose barnacles) confront the
waves in search of food to put on their tables.The risk
they run when facing waves of up to ten metres high is
revealed with the help of a camera.
• RECONSTRUCTING THE PAST. The Dexeus clinic in
Barcelona performs reconstruction operations free of
charge on women who have suffered female genital
mutilation. Two of these women are interviewed: one
who has already undergone the operation and another
who is about to have it. The doctor in charge also
explains what the surgery consists of.
How we have collaborated
Throughout 2011, and in parallel with its programming
content,Telecinco has suppor ted and publicised a variety
of good causes and social, cultural or spor ts projects.
These include the following:
• Assignment to radios free of charge of rights to
broadcast ClubWorld Cup matches.
• The “El programa de Ana Rosa” charity calendar, the
proceeds of which went to the NGO Infancia sin
fronteras.
• Máxim Huer ta and Telecinco.es collaborate with the
NGOWorldVision in the sponsorship of children.This
NGO is committed to providing humanitarian aid for
under-privileged children in South America, Africa and
Asia and helping in their development.
• Christmas 2011: a special campaign was launched by
“El programa de Ana Rosa” which invited people to
send SMS messages, the full amount of which was
put to two good causes: the maintenance of the “Ana
Rosa Child Development Centre” run by Infancia
Sin Fronters in Nicaragua, and the nutritional and
educational development of disadvantaged children in
Haiti through the NGO Mensajeros de la Paz.
• The Charity Music Festival “Juntos”, during which the
activities of various NGOs were publicised.The winner
of the festival, Jordi Rebellón, donated the 20,000 €
prize to the Fundación Vicente Ferrer.
• One episode of the comedy series Aida highlighted
the problem of malnourishment and promoted the
sponsorship of children through on-screen graphics.
• The series “Hospital Central” included two episodes
filmed in Peru, focusing on the education and nutrition
projects being developed in this country by Global
Humanitaria.