Basic HTML Version
63
CORPORATE RESPONSIBILITY REPORT 2011
As in all years, the necessary steps were taken to
update the groups Security Policy as regards privacy
and compliance with specific regulations, in association
with the Logical Security, Internal Audit and Legal
Advisory Services areas.
Mediaset España collaborated with AEPD management
throughout 2011.
• Close monitoring of business processes affected by
the Law on Data Protection: business areas of the
Mediaset Group’s companies are more affected by
the Law and the Data Protection Area is therefore in
close, regular contact with the managers of those areas
so as to follow up on application and compliance.The
main initiatives include commercial plans relating to
the premium messaging, shows and online casting, user
par ticipation in forums and newsletter subscriptions,
new projects in social networks, among others.
During 2011 Mediaset España actively disclosed
through its corporate intranet data protection issues
such as the activation of parental control in Internet
browsers, the internet guide for minors, data protection
recommendations for parents, data protection guide
for the elderly and information on social networks and
related changes in privacy policies.