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OUR BUSINESS
Boing’s growth has been achieved by enriching its range
of programmes, which include pre-school content (“Play
with Me Sesame”, “My Little Pony: Friendship is Magic”,
“Little People”, “The Adventures of Chuck and Friends”),
classic car toon series (“The Smurfs”, “The Adventures of
Tintin”, “What’s New, Scooby Doo?”, “LooneyTunes”, “Mr
Cat”, “Crazy Cars”, “Doraemon”, “The Garfield Show”),
action car toons (“Wakfu”, “Generator Rex”, “Bakugan”,
“Sonic XS”and“Inazuma Eleven”), series that have become
worldwide social phenomena (“Ben 10”, “Dragon Ball
Z”, “One Piece”, “Geronimo Stilton” and “Transformers
Prime”), game shows and in-house productions (“Not
without my parents”, “Ben 10 Challenge”, “Juegos en
familia” and the English-language musical “Peter&Jack:The
Floating School”), plus numerous real-life series designed
to enter tain families during prime time (“Malcolm in the
middle”, “Doctor Who”, “Viviendo con Derek”).
In 2011 Boing also broadcast a varied weekend film
offering for all the family. Comedy, adventure, action,
fantasy and science fiction movies were screened from
Friday to Sunday in a carefully selected offering of car toon
and real-life stories, including a Tintin film cycle and
movies for special dates such as Halloween, Christmas
or the summer holidays; in those periods Boing achieved
excellent viewing figures.
Divinity, a channel targeting the female
audience that has become a benchmark
for women from 16 to 44 in less than
one year
In 2011 Mediaset España’s channel family welcomed
on board Divinity so as to offer a new window for the
adver tising market, within the multichannel offering, and
build loyalty among a group of viewers with significant
commercial value: middle- and upper-class women aged
between 16 and 44. With the aim of becoming the
benchmark for this female audience, in which a 2.1%
share had been reached at the year end, since 1 April
2011 Divinity (first television project inspired by one of
the group’s websites, Divinity.es) has broadcast content
designed specifically to meet women’s preferences and
tastes in leisure and entertainment.
Top-quality, acclaimed foreign series such as “Mad Men”,
“Desperate Housewives”, “Gossip Girl”, “Sex in New
York”, “Grey’s Anatomy”, “Mercy”, “Doctor’s Diary”, “Life
Unexpected”, “Ally McBeal”, “Ghost Whisperer”, “Will &
Grace” and “Lipstick Jungle”; international reality shows
not previously released in Spain such as “Style by Jury”,
“Tabatha’s Salon Takeover”, “Home Heist”, “Say Yes to
the Dress” and “Bulging Brides”; docu-shows and current
affairs slots; fashion and trends; celebrities; social life,
lifestyles and multimedia content from the si
adapted to the channel were key components of Divinity’s
programming that earned the brand a position among
third-generation channels, achieving excellent results in
terms of audience and image.
Divinity also screened special content on some of the
main events of 2011, such as the marriage of Prince
William and Kate Middleton, in the special programme
entitled “Will y Kate, la cuenta atrás” presented by Nuria
Roca (who was the channel’s leading face during its
first year) and Boris Izaguirre; the Prince of Monaco’s
marriage, broadcast live and presented by Nuria Roca in
the programme “Alber to y Charlene: Mónaco encuentra
su princesa”, and the anniversary of Lady Di’s death, in
the special programme “Divina Diana”, followed by the
documentaries “Diana: los testigos en el túnel”, “Lady Di:
su vida en joyas” and “Los vestidos de Diana”.
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