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CORPORATE RESPONSIBILITY REPORT 2011
During 2011 Mediaset España’s series channel offered
impor tant new externally-produced titles from Mediaset
España’s excellent library, the largest in the Spanish
market, including “Castle”, “The Defenders”, “Hawai 5.0”,
“Californication”, “Women’s Murder Club”, “The Closer”,
“Psych”,“Rules of Engagement”,“Saving Grace”,“Samantha
Who”,“Burn Notice”,“TimeTraveller” and “The Kill Point”,
as well as the fantasy productions “Ghost Whisperer”,
“Supernatural” and “Medium”, which ended its seventh
and final season with excellent Thursday night viewing
figures.The channel also broadcast classic television fiction
series such as “Friends”, “Cheers”, “Perfect Strangers”,
“Growing Pains” and “Lost”, and series that have been
successful in Spain and abroad such as “C.S.I.”, “House”,
“Life”, “Criminal Minds”, “Monk” and “Cold Case”.
All these series were combined with Spanish series
produced by Telecinco which achieved excellent viewing
figures on Factoría de Ficción, including “La que se
avecina”, “Aída” and “La pecera de Eva”, the four th and
final series of which was released exclusively by the
channel, attracting a large number of young viewers.
LaSiete, a window to the most successful
content of Telecinco and Cuatro
In 2011 LaSiete continued to allow viewers access to some
of their favourite programmes from Cuatro andTelecinco,
Mediaset España giving them a second oppor tunity to
enjoy content they were unable to watch in the past.
Enter tainment slots, reality shows, game shows, humour,
spor ts and repor ts allowed the channel to increase its
cumulative annual figure from a 1.5% share to a 2.3%
share of viewers aged between 13 and 24, achieving a
total 1.7% share in terms of commercial targets.
Par ticularly successful were programmes showing
content not previously broadcast from Telecinco’s reality
shows, through daily summaries of “Gran Hermano”,
“Supervivientes: perdidos en Honduras”, “Acorralados”
and “El Reencuentro”, special programmes, exclusive live
connections with contestants during the shows and weekly
discussion slots; the spor ts programme “Europa en Juego”,
in which Ramón Fuentes analysed UEFA Europa League
matches; Under-21 European Championship matches,
some of which were broadcast exclusively by LaSiete;
edited versions of consolidated daily programmes such as
“Sálvame”, “Mujeres y hombres y viceversa”, “Vuélveme
loca”, and of weekly programmes such as “Pekín Express”,
“Más allá de la vida” and a range of comedy slots such
as “Vaya semanita” and “Agitación + IVA”, among others.
Boing celebrated its first anniversary
with an audience share of close to 9%
in children aged between four and 12
In 2011 Boing completed its first year with a strong
position in content for infants and children. Since it was
launched, Mediaset España’s theme channel has steadily
attracted more viewers and in December 2011 reached
an average 9% share of its target audience, children aged
between four and 12, having doubled viewing figures in
only 12 months; its audience grew by 1.1% in one year,
while its immediate competitors, such as Disney Channel
(-0.5%) saw no improvement or lost viewers.
1.4
1.5
1.6
1.7
2.6
3.2
Daily total commercial targets
3.3
1.4
1.4
1.6
1.7
1.9
2.4
2.6
2.7
Daily total individuals