Basic HTML Version
23
CORPORATE RESPONSIBILITY REPORT 2011
Telecinco’s fiction offering reflects quality produc-
tions, variety, a wise choice of TV movies and its
status as a national benchmark for comedy
In addition to in-house programmes,Telecinco stands out
due to the quality of its domestic fiction offering, through
which the channel has conquered the hear ts of viewers
with solid slots that have seduced the general public for
years; in 2011 new fiction releases stood out in terms of
both plots and visuals. This has occurred with “La Fuga”,
a newTelecinco production starring María Valverde, Aitor
Luna and Asier Etxeandía that combines prison-story
action with romance in a hostile environment, together
with an unresolved mystery, ingredients that immediately
(January 2012) seduced an average of 3,162,000 viewers
(16.9%), becoming the channel’s best release of the
season.
The always enter taining escapades set in the Madrid
district of
Esperanza Sur
once more attracted a large
audience on Sunday evenings, making “Aída” the most
watched comedy show in Spain for another year, with an
average audience of 3,441,000 viewers (17.2%).
Comedy in its most absurd and zany form is also the basis
of the show “La que se avecina”.The crazy neighbours in
the
Montepinar
apartment block attracted a loyal audience
averaging 2,790,000 viewers and a 16.1% share; repeats
of this show became a viewer favourite on Mediaset
España’s theme channel Factoría de Ficción.
The leading hospital series was again “Hospital Central”,
in its nineteenth season on Telecinco, where it continued
to achieve excellent figures (2,456,000 viewers and a
13.8% audience share).
As regards period fiction, “Tierra de Lobos” progressively
improved its figures in 2011 to reach an annual average
share of 15.5% and 2,929,000 viewers.
In addition to these productions, during 2011 Telecinco
made inroads new areas of fiction through three
innovative programmes: good against evil in two seasons
of “Ángel o Demonio”, a production blending action,
suspense, romance and fantasy that has captivated the
younger audience and has been a hit in social networks;
“Punta Escarlata”, a police thriller combining careful
production and visuals, the mysterious beginning showing
a disorientated young woman in a state of shock reaching
an apparently tranquil coastal area, exactly where two
adolescents who had disappeared eight years earlier were
buried; and “Homicidios”, a criminal investigation plot
starring Eduardo Noriega in the role of a psychologist
specialised in behavioural pathologies who works with the
head of the National Police’s Homicide Unit to discover
the identity of a psychopathic killer.
Besides this weekly offering, Telecinco has broadcast
successfulTV movies based on the life stories of celebrities
such as “Tita Cervera la Baronesa” (2,918,000 viewers and
17.5% share), “Rocío Durcal. Volver a ver te” (2,853,000
and 14.7%) and “La Duquesa II par te” (2,186,000 and
11.4%), as well as on recent events in Spain such as the
terrorist attacks in “11-M” (2,144,000 and 13.6%) and
the hijack of the tuna fishing boat “Alakrana”, watched by
close to 1.8 million viewers.