Basic HTML Version
22
OUR BUSINESS
The twelfth edition of “Gran Hermano” was also held in
2011; this pioneering Spanish reality show has managed
to reinvent itself year after year. The show, presented by
Mercedes Milá, achieved an average of 2,611,000 viewers
and an 18.1% audience share.These excellent figures were
recently exceeded by “Gran Hermano 12 + 1”, a new
edition recovering essential aspects of the programme
which Telecinco released in January; it became the most
successful launch of the last three editions of the show,
achieving a share of 24.5% and 3,528,000 viewers.
Both shows have shared their success with “Acorralados”,
a new alternative from Telecinco which ended 2011 as
channel’s most watched programme, averaging 18.6% and
2,628,000 viewers.
Telecinco’s successful strategy of suppor ting its reality
shows through synergies with other live slots and
generating debates on the evolution of each format
was again welcomed by viewers, who ensured that
“Supervivientes: el debate” (1,395,000 and 21.3%),
“Acorralados: el debate” (1,101,000 and 18%) and the
slot presented by Jordi González with the medium Anne
Garmain “Más allá de la vida” (1,419,000 and 15.5%) were
the most watched late night shows in their respective
time slots.
Telecinco’s variety show “Tú sí que vales” proved
invincible. The second season of the live performance
show presented by Christian Gálvez before a jury formed
by José Luis Moreno, Risto Mejide, Merche and Kiko
Rivera ended 2011 as the outright leader on Tuesdays in
its time slot, having averaged 2,848,000 viewers and an
18.4% audience share.
The channel once again had among its ranks the
indisputable leader of morning television and the winner
of the Premio Ondas award for the Best Television
Presenter, the journalist Ana Rosa Quintana with “El
Programa de Ana Rosa”, the most popular morning
magazine programme with an average audience share
of 17.5%, four percent ahead of its competitor slot in
Antena 3 “Espejo público” (13.5%). Following it, “Mujeres
y hombres y viceversa”, presented by Emma García,
attracted nearly one million viewers with a 15.1% share.
This was followed by “De buena ley”, in which the legal
debates chaired by Sandra Barneda achieved over 1.5
viewers.
Telecinco’s robustness during evening viewing was
underpinned by two slots that also proved invincible
in 2011: “Sálvame Diario”, the programme presented
by Jorge Javier Vázquez which became the television
benchmark for social chat shows with an average of
two million viewers and an 18.1% audience share; and
“Pasapalabra”, which led its time slot with an average
17.9% share and 2,102,000 viewers. The presenter,
Christian Gálvez, received the Premio Antena de Oro
award for the best television presenter.
As regards weekend viewing, Telecinco continued to
lead Friday and Saturday nights with two of its society
talk shows: “Sálvame Deluxe”, unbeatable in its time
slot with an average share of 16.8% and nearly two
million viewers, and “La Noria”, which was the leading
commercial television enter tainment slot on Saturdays,
week after week, with an average of 1,684,000 viewers
(14.8%). Its presenter, Jordi González, received the Premio
Protagonistas award for television presenters.
One of the programmes launched by Telecinco in 2010
also consolidated its viewing position on Saturdays and
Sundays: “Qué tiempo tan feliz”, presented by María
Teresa Campos, which immediately became one of the
most popular weekend slots, averaging nearly 1.5 million
viewers and a 12.3% audience share.