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20
OUR BUSINESS
Mediaset España’s new visual identity is a blend of the corporate image of the
majority shareholder Mediaset with elements that clearly identify Telecinco.
Mediaset España: a segmented, complementary channel and the audience
leader in Spain’s television market
This range of television channels made the company the
absolute leader in Spain’s audiovisual sector with an overall
share of 26.4%, nearly 10 percent above the channel group
that is it’s immediately competitor in the commercial
television market. During prime time, Mediaset España’s
offering (24.7%) also attracted a share nearly eight percent
above that of the Antena 3 channels.
Mediaset
Mediaset
Mediaset
Mediaset
Source: Kantar Media
26.4
26.4
24.7
28.6
17.1
18.4
16.9
18.2
22.1
19.8
22.1
19.6
7.8
11.1
9.4
9.4
Daily total.Total individuals / Television groups
Prime time.Total individuals / Television groups
Daily total. Commercial targets / Television groups
Prime time. Commercial targets / Television groups
Antena 3
Antena 3
Antena 3
Antena 3
TVE
TVE
TVE
TVE
La Sexta
La Sexta
La Sexta
La Sexta
Mediaset
Antena 3
TVE
La Sexta
With respect to commercial targets, Mediaset España also
confirmed its dominance during 2011, as the most appealing
group of channels for advertisers in terms of both daily
totals (28.6%) and prime time advertising (26.4%).