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CORPORATE RESPONSIBILITY REPORT 2011
The Mediaset Group produces and broadcasts
audiovisual content on different platforms
(television and the Internet) for commercial
exploitation through Publiespaña, Publimedia
Gestión and the Commercial Area, which
is responsible for selling rights, licences and
derivative products. The Mediaset Group also
produces films and carries on audiovisual news
agency activities.
AUDIOVISUAL BUSINESS: CREATION OF MEDIASET
ESPAÑA, SPAIN’S LARGEST AUDIOVISUAL COMMUNI-
CATION GROUP
2011 was a key year in the history of Spain’s audiovisual sector in general and of
Telecinco in par ticular. The company completed the full integration of Cuatro and its
multiplex channel, marking the star t of a new phase by forming Spain’s leading audiovisual
communication group and one of the main European groups.
This new business dimension has led to the creation of a new corporate identity under
the trademark Mediaset España, which since April 2011 encompasses Telecinco, Cuatro,
Factoría de Ficción, LaSiete, Boing and Divinity, and Energy as from 2012. This family of
channels has the richest target audience in national television.The group also includes the
companies Publiespaña, Publimedia Gestión, Conecta 5 and Telecinco Cinema.
As regards content, each channel has offered alternative and complementary
programming options in order to attract the largest and most varied number of viewers.
Mediaset España completed its change of image with the launch of the channels
Divinity
,
in April 2011, and
Energy
, in January 2012; these channels target young females and
males, respectively, thereby completing a highly competitive offering that also includes
Telecinco, targeting the general public;
Cuatro
, targeting young urban viewers;
Factoría
de Ficción
, a TV series channel par excellence;
LaSiete
, combining the best content from
Telecinco and Cuatro; and
Boing
, for infants and children from four to 12 years of age.