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OUR CR REPORT
GLOSSARY
Assets:
Group of assets and rights owned by a company.
Audience (television):
Number of people over 4 years of
age that are watching television at a given moment.
Blog:
Also known as a web log, a blog is a regularly
updated website that displays texts or ar ticles by one or
more authors in chronological order—in which the most
recent appears first—with a par ticular purpose or theme,
in which the author has the freedom to post anything he
or she believes is relevant.
Broadcast:
Distribution of audio and/or video signals that
transmit programs to an audience. The audience can be
the public in general, or a relatively large sector of the
public such as children or young people.
Climate change (global warming):
Change in overall
atmospheric conditions attributed directly or indirectly
to human activity, which increases the natural variability
of the climate observed during comparable time periods.
CO
2
equivalent:
International methodology for measuring
greenhouse gas emissions used to establish the equivalence
between heat retention of any gas of this type and that of
CO
2
,. In this manner, all gases are conver ted to the CO
2
measurement, enabling a homogeneous calculation of any
greenhouse gas.
Coach:
programme that contributes to personal growth
and professional development.
Commercial target:
Audience group comprised of
individuals between 13 and 54 years of age, from the
middle and upper classes who live in cities with 10,000
or more inhabitants.
Commuting:
daily journal from home to work.
Contract hire:
rental contract under which the contract
hire company purchases a new car, at the customer’s
request and makes it available to the customer for a
specific time, including all expenses.
Day time:
Broadcast period during daylight hours.
Digital forum:
Web application that serves as a platform
for exchanging opinions or holding discussions or debates
online.
Digital interview:
System of communication via the
Internet in which one or more exper ts on specific topics
receive questions from users and respond to them
through the web.
DTT (Digital Terrestrial Television):
Digital television
platform that uses terrestrial broadcast systems, in other
words, antennas located on the surface of the earth.
EBIT:
Earnings before interests and taxes.
Environmental impact:
Any change in the environment,
adverse or beneficial, that results from human activity.