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Corporate Responsibility 2010

85

The following table refects the general distribution of advertising business among the various channels which make up the Telecinco Group:

TOTAL block 2010 11,669 13,695 12,903 2,896

half blocks per day 2010 32 38 35 24

half blocks per hour 2 2 2 1

minutes between blocks 34 29 31 45

total minutes advertising (TD) 101,509 86,403 88,991 46,055

% of advertising over total broadcast time

19.3 16.4 16.9 8.8

Channels Entities and Campaign Dates

Amount of advertising space ceded

for social purposes

UNICEF – Campaign to promote Child Development and Survival, from 3 to 31 December 2010, valued at

130,600 €

FUNDACION JOSEP CARRERAS Fight Leukaemia campaign, on 21 January 2010 and from 22 to 27 February 2010, valued at

13,575 €

FUNDACION PLAN ESPAÑA Campaign for the elimination of Inequality among girls, from 3 to 31 December 2010, valued at 2010

109,950 €

UNICEF from 3 to 31 December 2010, valued at r 89,400 €

FUNDACION JOSEP CARRERAS on 21 January 2010 and

from 22 to 27 February 2010, valued at 14,025 €

FUNDACION PLAN ESPAÑA from 3 to 31 December

2010, valued at 75,000 €

UNICEF from 3 to 31 December 2010, valued at 50,850 €

TOTAL economic value 483,400 €

Space ceded free of charge in 2010

With the enforcement of the new law on General Audiovisual Communications Law (Law 7/2010 of 31 March), all advertising space ceded free of charge is counted as advertising and subject to time restrictions.

Amount in euro by entity of advertising space ceded for social purposes.

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