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The following table refects the general distribution of advertising business among the various channels which make up the Telecinco Group:
TOTAL block 2010 11,669 13,695 12,903 2,896
half blocks per day 2010 32 38 35 24
half blocks per hour 2 2 2 1
minutes between blocks 34 29 31 45
total minutes advertising (TD) 101,509 86,403 88,991 46,055
% of advertising over total broadcast time
19.3 16.4 16.9 8.8
Channels Entities and Campaign Dates
Amount of advertising space ceded
for social purposes
UNICEF – Campaign to promote Child Development and Survival, from 3 to 31 December 2010, valued at
130,600 €
FUNDACION JOSEP CARRERAS Fight Leukaemia campaign, on 21 January 2010 and from 22 to 27 February 2010, valued at
13,575 €
FUNDACION PLAN ESPAÑA Campaign for the elimination of Inequality among girls, from 3 to 31 December 2010, valued at 2010
109,950 €
UNICEF from 3 to 31 December 2010, valued at r 89,400 €
FUNDACION JOSEP CARRERAS on 21 January 2010 and
from 22 to 27 February 2010, valued at 14,025 €
FUNDACION PLAN ESPAÑA from 3 to 31 December
2010, valued at 75,000 €
UNICEF from 3 to 31 December 2010, valued at 50,850 €
TOTAL economic value 483,400 €
Space ceded free of charge in 2010
With the enforcement of the new law on General Audiovisual Communications Law (Law 7/2010 of 31 March), all advertising space ceded free of charge is counted as advertising and subject to time restrictions.
Amount in euro by entity of advertising space ceded for social purposes.
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