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Corporate Responsibility 2010

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Advertising on commercial television is an essential part of the business activity, but it is also a vehicle for the dissemination of values. In Telecinco’s case, advertising is fundamental to the revenues required to maintain the business, yet it is also fundamental to an understanding of the Group´s overall Corporate Responsibility model.

Telecinco acts responsibly by controlling its advertising content from the ethical and legal angles and from the point of view of its social impact. Telecinco, by giving up advertising space, also contributes to the reinforcement and dissemination of values associated with certain not-for-proft projects or institutions with which it collaborates.