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drastic adjustments and austerity plans imposed by Brussels and the IMF. Telecinco was there to bring its viewers the story.

And we cannot overlook Wikileaks, another of the major stories of the year, or even of the decade. The publication of US diplomatic cables marked a watershed in the new news-reporting framework being formed owing to the emergence of the Internet as a mass phenomenon.

The summer we won the World Cup...

11 July 2011 was not simply another date on the calendar: it was the day that Spain became world champions. That day will form part of Spanish history, and part of the history of Telecinco and Informativos Telecinco, for ever. At 23:56 hours, Iniesta’s “goal of a lifetime” made our dreams come true. For the forty-two people who had travelled to South Africa, it marked the culmination of more than ffty days’ hard work.

There was a total of 600 minutes’ live broadcasting for news programmes, 1,800 on LaSiete, and 2,000 minutes in broadcast matches. The South African contest was Spain’s frst ever World Cup win and it will be remembered in the histories of

both Telecinco and Informativos Telecinco; it was a privilege to broadcast this event to the whole of Spain.

The 11 July match received the highest audience rating of any programme in television history. 14,582,000 spectators sat in front of their televisions, with many millions more watching in bars, town squares, friends’ houses etc. Of the ten broadcasts which obtained the highest audience ratings in 2010, the top nine were World cup football matches. It is another statistic, but for Informativos Telecinco it is not just any old statistic because on that day, 11 July 2010, Spain won the World Cup and Telecinco broadcast this victory to the world.

Corporate Responsibility 2010

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