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Responsible reporting

Apart from content with a specifc social impact, Telecinco equips its communicators and reporters with tools with which to approach their work in a socially responsible manner on a daily basis, in the way in which they transmit information and in doing so, foster particular values.

In this sense, the news coverage of issues of social interest is a highly useful tool which makes it possible, when the news event takes place, to express clearly and appropriately a commitment to certain social values. News coverage places real problems under the spotlight, helping to place them frmly on the agenda and making them the subject of public debate.

As in other years, Informativos Telecinco has provided continued coverage of matters of political, economic, social and cultural interest and sports, at both national and international level. Each day it ofers four hours of news reporting to its viewers. In presenting this information, it aims to be accurate and sensitive, doing so in a way which makes viewers feel closer to both the small and the big news stories from around the world.

In all Telecinco’s news reporting there is an underlying corporate commitment to non-discrimination, freedom of ideas, the rejection of child labour, gender-based violence and corruption, sexual equality, support for human rights and the raising of environmental awareness. Yet at the same time, the channel maintains its own sense of identity and editorial criterion based on independence and accuracy in reporting.

To make its content more accessible, all editions of Telecinco’s news reports have been broadcast simultaneously on the Telecinco Informativos web site. Internet users have also been able to see live broadcasts of social, political, cultural and sporting events and to discuss these events through Facebook.

Informativos Telecinco is frmly committed to the protection of its users’ personal data. It implements the measures required to guarantee the confdentiality of the data which it processes, adopting a responsible approach towards the risks for the world in general, and for people in particular, which are generated by the new information society and new technologies.

We mention below the main news issues dealt with in 2010and the approach adopted by Informativos Telecinco in covering them:

During 2010, Telecinco has reported on each and every one of the political corruption scan-dals afecting institutions, town councils and Autonomous Communities.

The fnancial downturn –for yet another year– has been featured in a large part of our content. In reporting on it, we have focused not only on its political and strictly economic efects but also, and above all, on the parties most afected, i.e. ordinary people.

The increase in the number of people living be-low the poverty line has featured repeatedly in the Informativos Telecinco news program-mes. Telecinco has echoed the concerns of non-governmental organisations with respect to