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Programming of socially responsible content

Telecinco’s responsible programming revolves around two key campaigns, the long-standing “12 meses, 12 causas” and the follow-on initiative “El poder de la gente. The characteristics of each are described below:

“12 meses, 12 causas” (“12 months, 12 causes”), a socially-inspired initiative in constant evolution”

This Telecinco initiative underwent a process of change during 2010 which resulted in the launching of “El poder de Jun” ( “The Power of Jun” ); this was based on an institutional spot which sought to amplify the initiative of the inhabitants of a town in Granada which had managed to save municipal funds intended for Christmas decorations to create jobs.

It was this small, yet signifcant gesture that led to EL PODER DE LA GENTE, which has evolved out of “12 meses, 12 causas” and is adapted to the

current day and age. It is a call for people to take action, a source of inspiration and a catalyst for the good intentions of ordinary people who have found solutions to tackle their own problems and help solve those of others. Telecinco has turned this project into a social network and into a series of institutional spots in order to amplify the impact of the more inventive of the ideas proposed by all those people who have believed that they have the power to help.