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Prior analysis of the status of data protection in the four new companies that, as from 28 December 2010, formed part of the Telecinco Group (Sociedad General de Televisión Cuatro, S.A.U., Sogecable Media, S.L.U, Sogecable Editorial, S.L.U. and Compañía Independiente de Noticias de Televisión, S.L.U), and roll-out of standardised criteria for the management of fles owned by such companies and implementation of initial measures for adapting measures existing in other group companies. The basic aspects were defned in the days following the ofcial announcement of the purchase.
The maxim of the Data Protection Unit is that its function should be perceived as something necessary, carried out by Group company employees but highly benefcial for users, viewers and customers. Its strict data protection policy is also applied to any suppliers who can access the personal data of any of the companies of the Telecinco group.
Managing personal data responsibly with the engagement of the entire professional team
Telecinco’s efort has been recognised through a special mention in the Annual Report of the Spanish Ombudsman concerning the joint imitative between Telecinco and the Spanish Data Protection Agency (AEPD): “…With respect to the campaigns conducted to disclose the risks of social networks […] Special reference should be made to the agreement signed between the Spanish Data Protection Agency and a television channel throughwhich the latter dedicated its solidarity and awareness raising campaign “12 meses, 12 causas”, for one month to fghting for the right to privacy and personal data protection.”
Together with the mention of the Spanish Ombudsman and the 2010 award which is granted annually by the Spanish Data Protection Agency (AEPD) for its awareness raising campaign “For privacy and data protection” as part of its “12meses, 12 causas” campaign, a series of recognitions evidence the signifcance of the great work carried out by the Data Protection Unit in this respect.
Corporate Responsibility 2010
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