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Telecinco’s Corporate Responsibility (CR) model is the response to the manner in which the channel reconciles the development of its business model and the management of the social and environmental impacts that this entails.

In this respect, CR is the expression of the way in which Telecicno understands and responds to its environment from the location where it conducts its business and through the management of relations with employees, shareholders, advertisers, competitors, institutions, administrations and suppliers.

The sustainable management model is therefore the result of the adaption of good CR practice and the standards accepted by Telecinco and specifcally the Global Reporting Initiative (GRI) to the specifc information and entertainment features of commercial television.

In this way, Telecinco’s challenge has been to reconcile its aspiration to become a benchmark in ethical business management with its identity as an information and entertainment channel. This mission calls for a proactive and adaptable focus which underpins the entity’s efort to refect upon the idea of the meaning of responsibility within a sector focused on entertainment consumption but where the ability to infuence and socialise are considerable.

In order to help ensure that this culture of responsibility flters through the organisation, Telecinco manages sustainability through the work of the General Corporate Secretary that depends directly from the Board of Directors, who carries out the coordination of the areas handling corporate responsibility. This management structure is an example of traversability which, in addition, refects Telecinco management’s commitment to corporate responsibility.

Corporate Responsibility 2010

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