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With respect to 2010, on 24 February 2011 Telecinco’s Board of Directors approved the proposed pay-out of a gross dividend of €0.35 per share with a dividend right (the ordinary dividend amounting to €0.25 and extraordinary dividend to €0.10), to be approved during the General

Shareholders’ Meeting. This pay-out represented a dividend yield of 4 % and a pay-out of 199 % of the net reported proft. Once again this year the share value of Telecinco’s shares ofered one of the highest dividend yields on the Ibex.

Gross dividend per share (€) Dividend yield (%)

2004 2005 2006 2007 2008 2009 2010

0,70

4,2%

5,8% 6,1% 9%

16,7%

2,1%

4,0%

0,20

0,865

1,30 1,28 1,18

0,35

Shareholder structure

17,33%

39,9%

41,2%

1,58%

Shareholder structure

Following the two capital increases, of which the second was reserved for the Prisa Group (17.3%), at 31 December 2010 Mediaset (41, 6%) is Telecinco’s majority shareholder. Capital is distributed as follows:

Treasury shares increased during the year to 1.58% compared with the level at the 2009 year end due to the impact of the capital increases and the price adjustments agreed with the Prisa Group on the acquisition of Sogecuatro. The remaining 39.5% is free foat, mainly held by US and UK investors.

Corporate Responsibility 2010

45

Mediaset Prisa

Free-Float Treasury shares

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