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Publiespaña group, a leading multichannel ofering
Publiespaña evidenced its notable capacity to adapt and address the new challenges which arose
in 2010: the elimination of advertising on TVE, the digital switchover and the entry into efect of a new legal advertising framework, all of which represented major changes in a sector again led by Publiespaña, in terms of both market share and turnover, with the best efciency ratio in the market (viewer – investment ratio).
Corporate Responsibility 2010
37
Viewer and market fgures
GROUPS
Viewers % Share individuals
Market (Million euro)
% Market share Efciency ratio
17.7 792.9 32.1 181
15.8 690.2 27.9 177
7.0 295.1 11.9 169
6.6 276.5 11.2 169
Region nnels 11.4 272.6 11.0 97
24.1 - 0.0 -
Other 17.4 144.7 5.9 34
TOTAL 100.0 2,471.9 100.0
TELECINCO Group: Telecinco+FDF+LaSiete+Boing ANTENA3 Group: Antena3+Neox+Nova+Nitro LASEXTA Group: LaSexta+LaSexta2+GolTV
Sources: Kantar Media, Infoadex.
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