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Together with the television on demand ofering, Telecinco.es remained committed to ofering live the channel’s most emblematic programmes and certain extraordinary events. Among the frst, noteworthy were all the editions of Informativos Telecinco available on www.informativostelecinco.com, “El programa de Ana Rosa”, “Gran Hermano” and its Sunday debate, “Sálvame” y “Mujeres y hombres y viceversa”. With respect to special events, noteworthy was the live transmission of all 2010 World Cup games – which alone generated almost 7 million visits -, the Europa League games, the 20 Anniversary Gala of Telecinco and the presentation party of Divinity.es.

Telecinco.es, a pioneer in own Internet production

“Becari@s”, the frst fction product of a television channel in Spain, continued on Telecinco.es in 2010 with the start of its ffth season, becoming the longest running multimedia series with the highest number of Internet viewers, more than 3.3 million visits and 2.2 million downloads.

Artists such as Melendi, Carlos Baute, Pilar Rubio, Eva González and Almudena Cid were added to the already long list of celebrities who wished to share as guest stars the humour of the adventures of the protagonists Willy y Diego .

Moreover, “Becari@s” carried out in July a solidarity campaign and devoted one of its chapters to the initiative “Mójate por la Esclerosis Múltiple”, in

order to raise awareness of MS which afects more than 40,000 people in Spain.

The success of “Adopta a un famoso” and “Sexo en Chueca”, which were also developed initially as exclusive content for Telecinco.es, resulted in their television debut on LaSiete in 2010, proving a notable success in viewer numbers.

Start of Divinity.es, celebrities worldwide with a single click

In 2010 Telecinco.es took another step in the creation of content through its commitment to young, urban, modern and cosmopolitan viewers: Divinity.es, a portal independent of the specialist television ofering in the world of celebrities, tendencies and society pages.

Divinity.es brings together the blogs of a broad team of collaborators –such as Bimba Bosé, NachoMontes, MàximHuertaor CarmenLomana, inter alia-, inwhich the most varied issues are discussed from an original perspective and with a quality journalistic approach and with a sense of humour. This is a webpage that includes all its news in Facebook and Twitter and makes available to Internet users a “press kiosk” with links to the most important industry magazines worldwide, among other content.

Internet users expressed such enthusiasm over Divinity.es that in only sixmonths it positioned itself among the most successful sites in all Telecinco.es, with more than 6.1 million visits.

On the fction side, “Aída”, with 8.8 million visits, “La pecera de Eva”, with more than 7.9 million and “La que se avecina” with 4 million, sparked the most interest among net users, and led the video download ranking with more than 31 million downloads as a whole.

Corporate Responsibility 2010

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