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ECONOMIC HIGHLIGHTS 2010
Total net revenue 855.061 Operating revenue 219.441 Proft/ net revenue 25,7% Adjusted EBITDA 228.070 Adjusted EBITDA/ net revenue 26,7% Net proft 1 70.545 Net fnancial position 28.051 Origin- based tax paid (€ euros) 25.190 Government fnancial assistance 2 (€) 3.760.627 Community donations 3 269.765 Content generating producers 30 Programmes generated 93 Contracts for the acquisition of third-party production 35 Investment in third-party production 4 (€ million) 66,1 Investment in Fiction Production 4 (€ million) 53,6 Investment in Co-production 4 (€ million) 25,2 Technical investment 4 (€ million) 10,1 Advertising efciency ratio 5 181 Average ratings 18,30% Advertiser number 6 620 Web access number 7 284.074.939 Daily web user average 7 520.379
1. To distribute to shareholders of dominant society
2. Thist refers to the economic assistance received for flm coproduction activities 3. Scope: Telecinco, Publiespaña and Atlas España 4. Figures not audited externally
5. Advertising efciency ratio prepared by ‘’INFOADEX’’ for all Telecinco Group channels 6. Advertiser numbers for all Telecinco Group channels 7. Source: Ofcina de la Justifcación de la Difusión (OJD)
Corporate Responsibility 2010
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