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Corporate Responsibility 2010

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Sustainable development

The appearance of the concept of Sustainable Development goes back to the presentation in 1987 of the report “Our Common Future” by the World Commission on Environment and Development (Brundtland Commission) created by the UN, where it was defned as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.

Target audience

Group of persons to which the channel addresses its advertising messages.

United Nations Global Compact

International initiative put forth by the United Nations in 1999 which invites an ethical commitment by companies and has the goal of obtaining a voluntary commitment on the part of institutions with respect to social responsibility by means of implementing Ten Principles or fundamental values related to human rights, labour practices, the environment and the fght against

corruption. Its purpose is to foment the creation of aglobal corporate citizenship which permits the reconciliation of the interests and processes of business activity with the values and demands of civil society, as well as with the projects of the UN, international sector organizations, unions and NGOs.

Webcast

Television program designed for transmission over the Internet.

Windows

The diferent means of commercially exploiting an audiovisual content in terms of time. The most common windows for audiovisual content are movies, DVD and video, pay per view, cable television and free television.

XDCAM

Professional video system that uses a PFDdisc, similar to Blu-ray, and which, due to its characteristics, can be reused for a very long period.