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Assets

Group of assets and rights owned by a company.

Audience (television)

Number of people over 4 years of age that are watching television at a given moment.

Blog

Also known as a web log, a blog is a regularly updated website that displays texts or articles by one or more authors in chronological order— in which the most recent appears frst—with a particular purpose or theme, in which the author has the freedom to post anything he or she believes is relevant.

Broadcast

Distribution of audio and/or video signals that transmit programs to an audience. The audience can be the public in general, or a relatively large sector of the public such as children or young people.

Climate change (global warming)

Change in overall atmospheric conditions attributed directly or indirectly to human activity, which increases the natural variability of the climate observed during comparable time periods.

CO

2

equivalent

International methodology for measuring greenhouse gas emissions used to establish the equivalence between heat retention of any gas of this type and that of CO

2

,. In this manner, all gases are converted to the CO

2

measurement,

enabling a homogeneous calculation of any greenhouse gas.

Commercial target

Audience group comprised of individuals between 13 and 54 years of age, from the middle and upper classes who live in cities with 10,000 or more inhabitants.

Day time

Broadcast period during daylight hours.

Digital forum

Web application that serves as a platform for exchanging opinions or holding discussions or debates online.

Digital interview

Systemof communicationvia the Internet inwhichone or more experts on specifc topics receive questions from users and respond to them through the web.

DTT (Digital Terrestrial Television)

Digital television platform that uses terrestrial broadcast systems, in other words, antennas located on the surface of the earth.

EBIT

Earnings before interests and taxes.

Environmental impact

Any change in the environment, adverse or benefcial, that results from human activity.

Corporate Responsibility 2010

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