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During 2010, the Training Programmes provided by Telecinco in across-the-board skills have focused on management skills, individual coaching programmes for managers, commercial skills geared towards sales, language teaching (English, French and Italian) and training in ofce automation. The total number of hours training provided during the year in across-the-board skills was 4,528. The objective of 37.44% of this training was to increase the employability of our professionals.

Across-the-board training programmes

In 2009, Telecinco and the Universidad Europea de Madrid started up the frst Master’s degree course in the Creation and Management of Audio-visual Content. This is a post-graduate course which commenced at the start of the 2010-2011 academic year; it is the only such course which focuses on the entire chain of value of the television business.

The Master’s degree course is made up of 500 hours of lectures and practical work, spread out

2010

COMPANY No. PROGRAMMES HOURS ATTENDANCE

TELECINCO 17   892  36

PUBLIESPAÑA 10 2.110  98

PUBLIMEDIA GESTION 10   962  32

ATLAS ESPAÑA 5   280   7

CONECTA5 - - -

TELECINCO CINEMA 1    40   2

WORKERS HIRED THROUGH TEMPO-RARY EMPLOYMENT AGENCIES

 3   244   5

TOTAL GROUP 36 4,528 180

over a nine-month period (the practical coursework is planned to take place within companies of the Telecinco Group and TV production companies working in the same sector). 98 hours of training have been given in 2010; of this total, 87 were given by Telecinco professionals and the remainder by University lecturers. This training has covered modules I, II and V of the course (Audio-visual technology, Broadcasting and distribution channels, and Business Models and Skills).

Visits to Telecinco by students have also been organised, enabling the students to see sets and the recording of series (“Tierra de Lobos” and “Hospital Central” among others) as well as reality shows (“Big brother”) and to participate in conferences with some of the top professionals in the sector (such as Ana Rosa Quintana and Manuel Villanueva (Director General of Content) who have given the students a practical understanding of the day-to-day operation of a television channel.

The frst edition of this Master’s degree course was highly successful, generating demand for a second edition to be held.

Team

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