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CORPORATE RESPONSIBILITY REPORT 2011
The following table reflects the general distribution of adver tising business among the various channels which make
up Mediaset España:
Total block
201
1
1
Average blocks
per day
2
Average blocks
per hour
3
Minutes between
blocks
4
Total minutes
advertising
TELECINCO
12
33
2
30
72,453
CUATRO
14
40
2
24
73,633
FDF
14
38
2
26
60,055
LASIETE
14
38
2
26
67,547
BOING
11
30
1
35
29,332
GRAN HERMANO/DIVINITY
5
14
38
2
26
51,875
1
Total Minutes Adver tising broadcast per hour
2
Average Blocks of Adver tising per day.
3
Average Blocks of Adver tising per hour.
4
Average Minutes Difference between the broadcasting of one Adver tising Block and the next.
5
24-hour Gran Hermano Channel while this reality show was being broadcast (January 2011
through to March 2011) and DIVINITY (from March 2011 onwards).
Source: Kantar Media
Fuente: Kantar Media
On the other hand, by ceding adver tising space, the Group helps to promote values associated with cer tain not-for-
profit projects or institutions with which it collaborates.
N.B.: Amounts expressed in Euros
1
Adver tising space ceded by the channels FDF, LASIETE and DIVINITY
Advertising space ceded free of charge in 2011
ORGANISATION/ CHANNEL
TOTALES
ADELANTE ÁFRICATUGENDE
144,000
144,000
AYUDEMOS A UN NIÑO
121,500
10,000
15,000
146,500
FUNDACIÓN DE AYUDA
CONTRA DROGADICCIÓN
1,092,000 538,950 84,600 58,200 33,000 105,450
1,912,200
FUNDACIÓN JOSEP CARRERAS
298,950
108,450 22,050
429,450
FUNDACIÓN REINA SOFIA
-BANCO DE RECUERDOS
1,456,900 501,925 66,350 37,950 23,255 351,600
2,437,980
FUNDACIÓNTIERRA DE
HOMBRES
79,500
79,500
NGOACCIÓN SOCIAL
PLATFORM
65,500
14,250
3,400
2,750 1,230
87,130
SAVE THE CHILDREN
177,750
15,000
22,500
215,250
SÍNDROME DOWN
50,850
2,625
53,475
TOTAL
3,436,100 1,080,125 313,650 120,950 60,110 494,550 5,505,485
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