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CORPORATE RESPONSIBILITY REPORT 2011
Mediaset España, through Publiespaña, a company
engaging in the exploitation and management
of adver tising resources, ensures that its
broadcasting of adver tising is responsible through
its collaboration with the Association for the
Self-Regulation of Commercial Communication
(known asAutocontrol),towhich it has subscribed.
Adver tising is an essential par t of television as a business activity, the Group’s understanding
being that its corporate responsibility should also be reflected in the broadcasting of
adver tising content which is responsible from the ethical and legal perspectives and in
terms of its social impact.
To achieve this, it has not only implemented internal procedures for defining the types
of adver tising content to be broadcast; it also submits its adver tising voluntarily to the
control process carried out by Autocontrol, which can take place either prior to the
broadcasting of adver tising content (prior consultation or Copy Advice), or subsequently
in response to a possible controversy or the presentation of complaints.
Engagement in adver tising activity takes place in accordance with the framework
established by both current legislation and the guidelines defined by Autocontrol, which
are set out in codes of ethics, sector codes, or in agreements and pacts which are applied
by the Jury, thus ensuring that such activity is carried on in a responsible manner. This
framework regulates television content and children, food-adver tising aimed at children,
the prevention of obesity and health issues, environmental messages in commercial
communications, the adver tising of toys aimed at children, the promotion of medicines,
electronic commerce and interactive adver tising, the adver tising of spirits, premium rate
services, and many other issues
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