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OUR CHANNELS
DIVINITY
Divinity
joined the Mediaset España family in April 2011. Designed to cater for urban female audiences, and the first
channel to come into existence through an Internet por tal (divinity.es), it has climbed the rankings to position itself
alongside those channels most watched by women in the 16-44 age group. Its programming includes a cutting-edge
catalogue of series targeted at female viewers, films and a broad selection of US reality and factual shows. Divinity also
re-broadcasts leading programmes from the other Mediaset España channels. The programmes it offers include the
following:
Los asaltacasas
This is a Canadian programme presented by decorators
Collin and Justin, who decorate and convert homes, always
using ecological and bio-degradable materials.
Tu estilo a juicio
This is a Canadian reality show which stresses the
impor tance of self-acceptance, self-esteem and personal
development. It shows how people can change their
physical appearance under the guidance of a team of
specialists. Many of its episodes feature psychotherapists
whoemphasize the impor tanceof personnel development,
contributing in this way to the positive message which this
programme seeks to put out.
How we have collaborated
The various initiatives suppor ted by the channel include,
most notably, the special programmes offered on
International Breast Cancer Day, which was 19 October.
It broadcast episodes of its series and films which focus
on this disease, during both the prime time and late night
blocks. Other major initiatives have been the charity
calendar to raise funds for the Fundación Síndrome de
Down and the par ticipation of different NGOs in various
episodes of Callejeros Viajeros, including the following:
Cottolengo Filipino (managed by the priest and “angel”
Julio Cuesta-Filipinas), Sons of the Divine Providence
(Bombay), Bombay Smiles (Bombay), Davida (Brasil),The
Embracing Project (Bombay), Por el Futuro de los Niños
(Argentina), Arusha Orphenage (Tanzania), UNICEF
(Haiti), Médicos del Mundo, the Cruz Roja Española
AIDS project, and the Fundación Vicente Ferrer.