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OUR CHANNELS
News programmes
The incorporation of Cuatro into Mediaset España has
brought about no change to
Noticias Cuatro’s
commit-
ment to independence and its editorial line. This commit-
ment is described in greater detail in the “Our business”
section.
Noticias Cuatro, directed by Juan Pedro Valentín, focused
during 2011 on many news stories of par ticular interest.
These included, most notably, the following:
• The upheaval in Arab countries
, which was the main
international news story of the year. Noticias Cuatro
focused par ticular attention on this historic change,
sending special correspondents to Libya during the fall
of the Gadaffi regime and to El Cairo and Jerusalem in
the Middle East.
• Unfor tunately,
gender-based violence
, yet again,
featured in 2011 among the news stories covered.
Par ticular care was taken to avoid sensationalism in the
repor ting of these cases.
• There were various
natural disasters
ocurring during
the year which were extensively covered. These
included the
Lorca earthquake
, which was the most
destructive seismic event in living memory. The news
coverage focused on the response by public admin-
istrations and numerous stories of community spirit
and help given to those persons most affected by the
disaster. Hilario Pino visited Lorca to present Noticias
Cuatro live from the area most badly damaged. On the
other hand, following the issue of a volcanic eruption
aler t on the island of
El Hierro
, detailed coverage was
offered of both the impact of this phenomenon on the
day-to-day lives of the islanders and on the scientific
explanation behind it.
• Internet security
is another issue which is receiving
ever more attention from the media, as can be seen in
the case of Noticias Cuatro. During 2011, the repor ts
on this subject presented in news programmes related
primarily to the protection of children on the Internet
and alerts with respect to new cyber-scams.
• Suppor t was also given to
good causes of a social
nature
, by publicising cases such as that of Daniel, who
was diagnosed last year as having Sanfilippo Syndrome,
a hereditary recessive disorder with a devastating
impact on the central nervous system. Apar t from
the repor ting of this story, Mediaset España ceded the
rights to its television footage, so that the video which
appeared on Noticias Cuatro, in which Daniel’s parents
ask for help towards research into their son’s illness,
could be broadcast viaYoutube.
• Noticias Cuatro has also focused on
environmental
care issues
, publicizing official energy-saving campaigns.
The weekend news programme Noticias Cuatro de
Fin de Semana repor ted on environmental matters in
greater detail.
The weekend news programmes put out by Cuatro
offer a special section on cultural events, which are rarely
repor ted on during mid-week news programmes. This
channel’s repor ter Mario Moros received a “Talento”
award from the Television Academy for his work
throughout 2011.
How we have collaborated
During 2011, in parallel with its broadcasting of content
with a significant social impact, Cuatro suppor ted various
good causes of a social, environmental and cultural nature.
These included the following:
• “Las Mañanas de Cuatro” covered the Lorca ear th-
quake, monitoring the situation in the days which
followed this natural disaster, and repor ting from the
town five months later. It publicized Save the Children’s
campaign to combat child mor tality. And it repor ted
on charity events, the indoor football match which
took place in suppor t of the Fundación Isabel Gemio
against muscular dystrophy being just one example.
• The “España sin ir más lejos” campaign to promote
Spain’s national geography was suppor ted by several
of this channel’s programmes.
• “Uno para Ganar” was visited by various celebrities
who took par t in the programme and donated the
money they won to the various charity foundations
which they suppor t (World Vision, AGISDEM, Cruz
Roja de Lorca).