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CORPORATE RESPONSIBILITY REPORT 2011
There are therefore two aspects – the thematic aspect and the approach adopted –
to be taken into consideration when analysing Mediaset España’s content from the
Corporate Responsibility angle. On the one hand, we need to consider the types of
content which are significant in terms of their impact on society and on the environment.
And on the other hand, it is essential that we define the instruments and media used in
the broadcasting of such content.
It is therefore still necessary to analyse content from two angles:
1. During 2011, Mediaset España affirmed its sense of social commitment by broadcasting
contents with a high social impact, through specific campaigns and programmes intended
to foster social and sustainable values, without overlooking their entertainment value.
2. Secondly, it managed its contents in a responsible manner, dedicating news coverage to
matters of social interest, making sure that its content was accessible, and ensuring that
the ethical standards to which Mediaset España has committed itself were complied with.
Mediaset España is aware that a television’s sense
of social responsibility is clearly reflected in the
approach it adopts towards content. There is no
doubt as to television’s capacity to influenceviewers
by passing on civic values, affecting consumer
habits, fostering cultural diversity, or increasing
environmental awareness.