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CORPORATE RESPONSIBILITY REPORT 2011
Alejandro Echevarría
Presidente
There are also other areas of the company that have
given us every reason to be proud: within the multimedia
scenario we have created a high quality Internet television
channel, MiTele, for all technological suppor ts, which has
been a success among users. Also notewor thy is the
subsidiaryTelecinco Cinema, through which we have again
contributed to the mandatory financing of the film industry,
ensuring, nonetheless, the profitability that governs all our
management principles. Premiered films include “No habrá
paz para los malvados” among others.
Despite our day-to-day workload, we have not lost sight
of our corporate responsibility. In this respect, in 2011
Mediaset España is among the first in terms of corporate
governance on the Ibex 35 according to the Corporate
Social Responsibility Observatory. Moreover, through
our social adver tising campaigns, we have wanted to
collaborate with the objective to ease the Spanish tourism
crisis by star ting up the “España sin ir más lejos” initiative
on television, social networks and the Internet, with the
collaboration of the Ministry of Tourism and the help of
viewers and net surfers, among other initiatives.
We have a world-class team, who this year proved its
professional wor th more than ever as the challenge posed
by the company’s new size was as attractive as it was
difficult. And the challenge was successfully overcome.
We are fully prepared to face 2012 thanks to having the
best information and enter tainment offer possible, along
with the best display for our adver tisers and the highest
guarantee to our shareholders.