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CORPORATE RESPONSIBILITY REPORT 2011
OUR BUSINESS MANAGEMENT
Mediaset España, through its corporate responsibility
management model, reconciles business development
with the management of social and environmental impacts.
This model takes into consideration international mod-
els such as the Global Repor ting Initiative (GRI), the UN
Global Compact and the specific features of the commer-
cial television news and entertainment business.
Mediaset España’s main challenge is still to reconcile
ethical business management with its identity as a news
and enter tainment channel. Our business management
guidelines reflect what it means to be responsible in
an industry focused basically on the consumption of
enter tainment, but in which the capacity to influence
and socialise is significant; from management of the
space in which business activities are carried on to the
management of relations with employees, shareholders,
adver tisers, competitors, institutions, administrations and
suppliers.
The Mediaset Group’s management of corporate
responsibility is handled jointly by Corporate General
Management and the Audit and Compliance Committee;
Corporate General Management coordinates tasks with
the relevant areas.
Stakeholder relations
Mediaset España manages social and environmental im-
pacts through its relations with stakeholders. Stakehold-
ers are all the groups that enable or are affected by its
business.The following table lists the stakeholders identi-
fied by Mediaset España and the communication channels
established in each case.