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OUR BUSINESS
Publimedia Gestión consolidated
a multi-support offering based on
pay television, Internet and digital
signage
In 2011 Publiespaña, through its subsidiary Publimedia
Gestión, offered customers a full mix of media, its pay
television, Internet and digital signage areas having grown
stronger.
In pay television, Publimedia Gestión took over adver tising
management of the channels produced by PrisaTV in the
Canal + platform, a broad commercial offering that stands
out for quality programming, including the main spor ts
events such as the Professional Football League,prestigious
championships in different spor ts and benchmark
channels with varied themes, allowing Publiespaña’s
subsidiary to develop an excellent commercial proposal
that was completed by the in-house channels of Chello
Multicanal and the on-demand television services of
ONOTelevisión, which entered the beta launch phase of
its intelligent television (TIVO) at the end of 2011.
In the online area, the company added adver tising
management for Cuatro.com to its varied por tfolio,
extending its offering of online series streaming, a product
that has shown high adver tising investment growth in
Spain. Publimedia Gestión worked in association with
Vivaki to develop a new video adver tising format called
‘ASQ’, which allows users to actively select the adver tising
they wish to watch, from among a number of options.This
and other video formats are reflected in the commercial
structure of Mitele.es, Mediaset España’s new video
platform. The two sites have joined the ones already
marketed by Publimedia Gestión, Telecinco.es, Divinity.es
and the rest of the group’s sites.
As regards external digital adver tising, referred to as
‘digital signage’, in 2011 Publimedia Gestión implemented
adver tising actions taking advantage of major technological
developments that have allowed the integration in its
iWall screen circuit of commercial initiatives ranging
from augmented reality and 3D adver tising to sensory,
audio, tactile, kinetic and even olfactory experiences,
growth in this sector having been consolidated in 2011.
The company has worked actively to improve this area,
suppor ting the Interactive Adver tising Bureau (IAB)’s
initiative to develop the first White Paper on digital
signage adver tising, providing adver tisers with guidelines
to prepare, contract and monitor adver tising campaigns.