Basic HTML Version
38
OUR BUSINESS
ADVERTISING BUSINESS: HIGH COVERAGE,AWEALTH OF TARGETS AND
PROFILES COMPLEMENTING FLEXIBLE AND CREATIVE PROPOSALS, THE
KEYS TOTHE PUBLIESPAÑA GROUP’S LEADING POSITION
GROUPS
MARKET
SHARE
MEDIASET ESPAÑA
43.6%
ANTENA3 Group
30.5%
LA SEXTA Group
11.4%
Regional television companies
8.9%
TVE Group
0.0%
OTHER
5.7%
TOTAL
100.0%
MARKET FIGURES 2011
Source: INFOADEX
In 2011 the Publiespaña Group integrated Sogecable
Media’s sales team in record time. The merger gave rise
to a much stronger human team prepared to manage
the por tfolio of Spain’s largest audiovisual communication
group, with operations in generalist television (Telecinco
and Cuatro), open theme television (LaSiete, FDF, Boing,
Divinity and Energy), pay television (Digital+ channels,
Publimedia Gestión being responsible for adver tising
management) and online television through Mitele.es,
Telecinco.es, Cuatro.com and the group’s other websites,
a media group with high potential from a commercial
viewpoint.
In view of the rich variety of profiles and with the aim of
protecting the market and ensuring that the growth path
created by continues, Publiespaña has launched a new
phase with a commercial policy designed to continue
providing adver tisers and media agencies with television’s
best adver tising product while always showing meticulous
respect for the commercial management terms imposed
by the National Competition Commission.
With this in mind, the company has developed a
commercial offering founded on the group’s three
main pillars: the coverage and effectiveness provided by
Telecinco as the leading commercial television channel;
Cuatro’s quality profile and the segmentation capacity
offered by Boing, Divinity, Energy, Factoría de Ficción and
LaSiete, observing at all times each channel’s positioning
and identity.
This strategy has allowed Publiespaña to remain the
market leader, with an investment share of 43.6%, despite
the difficult general economic situation.