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OUR BUSINESS
Through “12 meses, 12 causas”, the company has
combated cancer, drug addiction, school bullying and
piracy; encouraged reading, spor t, music, health habits,
healthy eating, gender equality, responsible driving, a
healthy sex life; suppor ted the elderly, children,Alzheimer’s
patients, abused women and discriminated groups.The list
is long: more than 100 causes, thousands of minutes of
television, scores of institutional commercials for a total
commercial value estimated at € 14 million.
Telecinco’s effor t, involvement, originality and social
commitment in the past 12 years has earned it 45 awards
and recognitions such as the Red Cross Gold Medal, a
Unicef Award and several awards from Instituto de la
Mujer, Fundación RANDSTAD and IMSERSO, among
others.
Now in 2012,“12 meses, 12 causas” has changed its name
to “12 meses” to reflect the fact that the calendar no
longer determines the number of causes and is a mere
point of reference to determine the annual nature of the
company’s solidarity actions.
The project now has three fundamental pillars, three
far-reaching causes that are tangible and will bring
quantifiable results throughout the year :
• “Eres perfecto para otros”, an awareness campaign
launched in February in association with the National
Transplant Organisation to foment a culture of organ
donation, increase the number of donors in Spain and
announce the organisation’s most pressing needs.
• An comprehensive action by Mediaset España to
encourage healthy living and spor ts in parallel with
the spor ts events that will be broadcast by the group’s
channels during the year.
• A multi-directional action to promote care for the
planet and build awareness of the impor tance of
protecting the environment.