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OUR BUSINESS
All these efforts were rewarded in 2011, when the site
achieved a monthly average of three million single users
and a daily average of close to 150,000.
Divinity.es, one of the most visited celebrity portals
in Spain, increased synergies with the Divinity
television channel
Divinity.es, Mediaset España’s celebrity portal specialised
in trends and social chat,
exceeded one million single
users in 2011
, breaking down a significant barrier to place
Telecinco’s site among the most visited celebrity sites in
Spain. With 114 million page visits, the site has growing
support in social networks, Facebook fans and Twitter
followers reaching over 30,000 and close to 50,000,
respectively.
Blogs are fed by a large team of collaborators such as
Nacho Montes, Lorena Morlote, Màxim Huerta and
Carmen Lomana, addressing the most diverse subjects
through an original focus, ensuring quality journalism with
a sense of humour. The portal also provides visitors with
“El revistero” and a “press kiosk” containing links to the
world’s main celebrity magazines, among other content.
This year’s special features included coverage of Prince
William’s marriage with Kate Middleton, broadcasting live
the arrival of guests and the ceremony
for seven hours
non stop
from London; the Duchess of Alba’s marriage
with Alfonso Díez; and the Prince of Monaco’s marriage
with CharleneWittstock, among others.
Useful synergies were achieved with the Divinity television
channel, launched inApril under the same name to create a
multi-platform project sharing content, providing additional
information on reality shows, series and micro-slots
broadcast on Divinity, such as “Desperate Housewives”
or the recently released “Tricotosas”, for which Divinity.
es has opened a permanent section containing step-by-
step knitting explanations, the online community “Las
Tricotosas” with links to social networks and all the details
of how celebrities have signed up to this trend.
Boing.es, a children’s website with interactive
content, additional information, materials to
download and on-demand episodes
Children can watch the adventures of their favourite
cartoon characters time and time again, be the first to
discover new episodes, play games online or decorate
their computer with a broad range of downloadable
photographs and materials, among other opportunities
offered by Boing.es.The site was completely revamped in
2011 and now allows children to express themselves in
sections such as Xpresate, where they can take part in
closed response surveys.
Unanimous recognition from critics and
the general public, the distinguishing
factor of Telecinco Cinema’s filmoffering
Mediaset España’s film subsidiary contributed in 2011 to
the company’s necessary investment in movies, an activity
that voluntarily seeks the quality and profitability that
characterises Mediaset España in all its business lines.
On this basis, the subsidiary Telecinco Cinema screened
and star ted or concluded the filming of some of the
Spanish film industry’s most outstanding works, comprising
a highly varied array of genre directed by successful,
internationally renowned film-makers and by bright young
hopes from a pool of new talent encouraged every year
by the company.
Comedies for all audiences, films bringing the theme
movie genre to cinemas and thrillers starring some of
the most popular actresses and actors were Mediaset
España’s main focus in 2011.
New releases included“No habrá paz para los malvados”, a
thriller directed by Enrique Urbizu, starring José Coronado
and Rodolfo Sancho; “Verbo”, the first full length movie
by the acclaimed shor t film director Eduardo Chapero
Jackson, starring Miguel Ángel Silvestre, Alba García and
Verónica Echegui (both of which were screened at the
San Sebastián Film Festival); “La daga de Rasputín”, a
comedy directed and interpreted by Jesús Bonilla, also
starring Antonio Resines,Antonio Molero, María Barranco
and Carolina Bang; and “Amigos” (winner of the Public