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OUR BUSINESS
Mediaset España, the Spanish
audiovisual group with the
largest Net following
Mediaset España’s capacity to provide viewers with a
leading leisure time offering reached a new dimension in
2011.The channel group’s audience dominance extended
beyond television to a different type of screens, increasing
its presence among Net surfers and social network users
more than ever during 2011.
The arrival of Cuatro and the new channels has driven the
integration of the Internet teams in a single unit, Conecta
5, which has been responsible for the group’s websites and
has maintained their essential features:Telecinco.es, Cuatro.
com, Divinity.es, Boing.es, Telecinco.es/factoriadeficcion,
Energytv.es, Telecinco.es/lasiete, Telemanía.es and Mitele.es,
Mediaset España’s new video portal.
This process has entailed major technical changes in
Conecta 5 in order to maintain the large website system
created following the merger. The team has unified all its
management tools and the site hosting platform to form
a single shared system for technical and design processes,
allowing each development to be fed and maintained
in a more agile, flexible, fast and secure manner. This
remodelling process will be completed in 2012 with the
launch of Mediaset.es as the main por tal to the group’s
websites, in a single graphic environment.
All the sites contributed to Mediaset España’s year-end
leadership in Internet users among national audiovisual
groups, with a monthly average of over nine million single
users, as compared with nearly seven million for the
Antena 3 Group and 8.5 million for the RTVE Group.
Mitele.es, the largest Spanish audiovisual
content platform in the Net, was launched
The large volume of content generated and broadcast by
Mediaset España’s channels has driven the transformation
of the video por tal Mitele into Spain’s largest audiovisual
content platform in the Internet, meeting increasing
user demand for the favourite television content free
of charge, when they like, where they like and with the
highest possible quality, including smar tphone and tablet
access,without the need to download any software.
Mitele currently offers new and classic Spanish series
and a full library of foreign fiction, content for children,
the most popular programmes shown on Telecinco and
Cuatro. and the two channels in real time; a product
por tfolio to which new offerings are progressively added:
original version content for children and adults in the
form of foreign fiction such “Spar tacus: Blood and Sand”,
which was joined this year by Spielberg’s “Terra Nova”;
the 24-hour “Gran Hermano” reality is available for the
first time and free of charge; live fashion shows from the
Cibeles Madrid Fashion Week; spor ts events for which
Mediaset España holds rights; and, coming up soon,
content from Moto GP and the UEFA European Football
Championship, among other events.
All this content is available using a simple, user-friendly
menu divided into large blocks by genre (Series, TV
Movies, Programmes, Children, Documentaries and live
TV, which will be increased by the sections Spor ts, Music
and Cinema); an intelligent search engine is used to find
specific content, recommendations for each user based
on usage and habits, a high-quality player, multi-suppor t
presence, interactive features and connections to the
main social networks through the Mitele community,
where users can link their Facebook and Twitter profiles
to be in direct contact with friends and followers.
This service, launched mid-November, achieved
spectacular results in terms of both users and connections
PARENT: NATIONAL TRAFFIC. Source: Nielsen
MEDIASET ESPAÑA GRUPOANTENA 3
GRUPO RTVE
MONTHLY AVERAGE SINGLE USERS
9,397,666
6,953,212
8,543,065