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CORPORATE RESPONSIBILITY REPORT 2011
Sustainable development:
The appearance of the concept
of Sustainable Development goes back to the presentation
in 1987 of the repor t “Our Common Future” by the
World Commission on Environment and Development
(Brundtland Commission) created by the UN, where it
was defined as “development that meets the needs of
the present without compromising the ability of future
generations to meet their own needs”.
Target audience:
Group of persons to which the channel
addresses its adver tising messages.
United Nations Global Compact:
International initiative
put for th by the United Nations in 1999 which invites
an ethical commitment by companies and has the goal
of obtaining a voluntary commitment on the par t of
institutions with respect to social responsibility by means
of implementing Ten Principles or fundamental values
related to human rights, labour practices, the environment
and the fight against corruption. Its purpose is to foment
the creation of a global corporate citizenship which
permits the reconciliation of the interests and processes
of business activity with the values and demands of civil
society, as well as with the projects of the UN, international
sector organizations, unions and NGOs.
Webcast:
Television program designed for transmission
over the Internet.
Windows:
The different means of commercially exploiting
an audiovisual content in terms of time.The most common
windows for audiovisual content are movies, DVD and
video, pay per view, cable television and free television.
XDCAM:
Professional video system that uses a PFDdisc,
similar to Blu-ray, and which, due to its characteristics, can
be reused for a very long period.