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CORPORATE RESPONSIBILITY REPORT 2011
Performance assessment
The Performance Assessment System for technical staff
has been in place in Publiespaña and Publimedia Gestión
for more than 15 years and in 2007 was extended to
other groups except for Managers to whom it was applied
in 2008. In 2011 all employees in the aforementioned
companies are covered by the System except for the
General Managers.
The Performance Assessment System has been
automated through the Employee Por tal, which makes
the assessment more flexible, historical data more reliable
and the results more transparent.The System consists of
a performance assessment at the beginning of the year,
including a section on improvements and observations.
Half-way through the year a follow-up meeting is held
in order to assess that the system is being correctly
implemented by the employees’ superiors.The findings of
the assessments are taken into account in order to take
decisions concerning employees’ professional career and
to determine training needs.
Technical staff, Secretaries and Middle Management in
Publiespaña and Publimedia Gestión and the Managers
and Sales Staff of Mediaset España are entitled to a
performance
bonus
. Other groups are not entitled to this
type of variable remuneration.
Employees under the Performance Assessment System
MEN
WOMEN
TOTAL
%
Publiespaña y Publimedia Gestión
95
149
244
98%
Mediaset España
1
68
42
110
10%
TOTAL GROUP
163
191
354
25.47%
(1) Envisages Managers and Technical Sales Staff
Training
The integration of Cuatro employees was completed
in 2011. In this respect, training programmes were
carried out in order to facilitate the integration of these
employees, with respect to both the organisation’s
internal work procedures and technological equipment
and knowledge. At the same time, the News Editorial
technology was upgraded to AVID (an innovative digital
production system), which entailed a major effor t for all
editorial staff.
In 2011 a Training Plan was designed for Publiespaña
and Publimedia Gestión focused on management
and administration skills. These activities focus on
the development of leadership potential and team
management. Moreover, executive coaching actions have
been carried out by the best coaches at present and
the foreign language programme has continued (English,
French and Italian classes, in person, over the telephone
and Internet).