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MEDIASET ESPAÑA COMUNICACIÓN, S.A. AND SUBSIDIARIES
• Lastly, profit for 2011 attributable to the Parent amounted to EUR 110,519 thousand, compared to EUR 70,545
thousand in 2010.
DIVIDENDS
In 2011, the Company paid a total of EUR 140,160 thousand of dividends, EUR 97,912 thousand in ordinary dividends
out of 2010 profit and EUR 42,248 thousand of extraordinary dividends, representing a total of EUR 0.35 per outstanding
share, paid on 4 May.
INVESTMENT IN RIGHTS AND FILM PRODUCTION
Mediaset España maintained its policy of investing in audiovisual broadcasting rights in 2010, carefully selecting the type
of rights and content in order to maintain audience figures in the future and provide the most fer tile ground for the
adver tising business, Mediaset España Comunicación, S.A. placed special emphasis once again on investment in Spanish
series.
Wor th highlighting were the activities under taken by Mediaset Cinema, S.A. (formerly Estudios Picasso S.A.), a wholly
owned subsidiary of Mediaset España Comunicación, S.A. charged with film production under the legal requirement of
TV concessionaires to earmark 5% of operating revenue for Spanish and European film production.
As investment in film production arises from a legal obligation and not a decision made freely by the network, Mediaset
has opted for quality and ambitious projects based on global strategic criteria guiding its activity in this field, where
possible, it opts for productions of a certain size and scope that are apt for international showing.
In shor t, the aim is to combine talent, profitability and oppor tunities efficiently for our brightest and most promising
professionals in order to maximise the return on investment, considering that the activity is not voluntary, and to
produce films that bring together quality and commercial appeal under the network’s logo.
Highlights of 2011 include the success of the film “No habrá paz para los malvados”, among critics and viewers alike. It
was the 5th most watched film of the year. It received 14 nominations for the Goya awards (more than any film), winning
six.This was an excellent result, underscoring the quality of this production. “Verbo”, which also premiered in 2011, won
three nominations, including “Best direction” and “Best new actress”.
Finally, the film “Amigos” was a hit at the box office. It was one of the summer’s top comedies and won the Viewers’
choice award (Premio de Público) at the Málaga Spanish film festival.
INTERNET
The Group considers Internet a strategically impor tant current and future activity.
Mediaset ,es wants to become a web with its own personality and identity, with content close to users and coordinated
with the Group’s most recognisable formats.
Mediaset España is one of the most viewed websites in the media industry.
Also notewor thy are the production of exclusive Internet content and the launch of the new “Mi Tele” webpage.