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MEDIASET ESPAÑA COMUNICACIÓN, S.A. AND SUBSIDIARIES
The depreciation rates used to calculate the decline in value of the various items of proper ty, plant and equipment are
as follows:
RATE
Buildings
4 %
TV equipment
20 %
Fixtures
10-35 %
Tools
20 %
Furniture
10 %
Computer hardware
25 %
Transport equipment
14 %
Other items of property, plant and equipment
20%
4.6 Intangible assets
Intangible assets acquired separately are measured on initial recognition at cost. Following initial recognition, intangible
assets are carried at cost less any accumulated amor tisation and any accumulated impairment losses. Intangible assets
are recognised as such only when the Group can demonstrate how the asset will generate future economic benefits
and the ability to measure reliably the expenditure during development.
•
Development expenditure
Expenditure on development activities is recognised as an expense as incurred, except in the case of computer software
projects that have reached the development stage.These expenses are measured at cost and are allocated to specific
projects until the projects have been completed, provided there is a reasonable assurance that they can be financed
through completion and there are sound reasons to foresee their technical success.
•
Trademarks and trade names
These relate mainly to licenses to use industrial property rights and television channel concessions.
The “Cuatro” trademark and the“Cuatro”multiplex operators’ license were identified in the Sogecuatro Group purchase
price allocation (Note 7).The “Cuatro” trademark has an estimated useful life of 20 years.
The license is considered to be an intangible asset with an indefinite useful life. Intangible assets with indefinite useful
lives are not amortised, but are assessed for impairment at least annually or when there are indications of impairment.
•
Computer software
This includes the amounts paid for title to or the right to use computer programs. Computer software maintenance
costs are recognised with a charge to the consolidated income statement for the year in which they are incurred.
Computer software is amortised over three years from the date on which it starts to be used.