Page 83 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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according to OJD); in 2013 Mitele.es reached one million
downloads of its app for smartphones and tablets using
IOS/Apple and Android devices. Available in Google Play
and Appstore, the app may also be found in the Amazon
store, inWindows Phone, Samsung apps and Blackberry.
The winner of the Premios ÑH gold medal, an award
created by the Spanish Chapter of the Society for News
Design, its took a giant step in its user commitment
strategy, allowing them the opportunity to go inside
Mediaset España’s facilities.
TheTelecinco programmes “Aída”,“Mujeres y Hombres y
Viceversa”, “La que se avecina” and “La Voz”, the Divinity
series “Grey’s Anatomy” and the Cuatro offerings “Cuarto
Milenio”, “Callejeros” and the recent “¿Quién quiere
casarse con mi madre” were among the platform’s most
viewed content; in 2013 the “La Voz” dual signal app was
developed, through which users of mitele.es and of the
official “LaVoz” app could follow each gala night on a dual
screen for the live show and backstage activities.
Bir th of MiteleKids,
a new children’s
content platform
In 2013 Mediaset España launched MiteleKids, a new
online platform designed to meet demand for audiovisual
entertainment from the youngest members of the family.
In a context designed specially for children, MiteleKids
allows highly intuitive browsing so that they can enjoy
classic cartoon series in Spanish and original version,
in-house programmes, children’s films and special content
such as “Descubre con Tadeo”, the short films “Tadeo
Jones”, “Be Boing” and “Juegos en familia”, and cartoon
classics such as “Berni”, “Bratz”, “Dibo the Gift Dragon”,
“Gladiator Academy” under the content agreement with
BRB Internacional. In December, MiteleKids added Boing
content, such as “AdventureTime”,“The Powerpuff Girls”,
“The Grim Adventures of Billy and Mandy” and “Dexter’s
Laboratory”.
MiteleKids was also conceived as a secure environment
without links to other websites, including age-classified
content for analysis by parent control systems and no
possibility of interaction with other users.